Of Chillwave, Instagram and digital natives.
I am a first generation digital native. I grew up and experienced the introduction of new and fascinating technologies. I remember getting my first cellphone (Nokia 3310) when I was 13. I remember when we still had 56k, and there was a service called R7-a-call. It meant after hours, you could pay max R7 for the whole time you were on the internet. This meant on Fridays, my brother and I would...
Can Facebook run out of available users?
When studying marketing, one of the first and most important lessons is to understand how to define a target market. Understanding who will buy your product is the key to ensuring that textbook “mutually satisfying exchange”. I remember in one of the first classes, when the lecturer asked us to look at a product and then write down who we thought would the target market be, a lot of...